T-Mobile customers will soon get free access to yet another streaming service
T-Mobile already includes a complimentary Netflix subscription with its Magenta and Magenta Plus unlimited plans, but as if the "Un-carrier's" list of frequent freebies and perks offered just for being a devoted customer wasn't impressive enough, another streaming goodie is in the pipeline.
We're not talking about an industry heavyweight like Hulu, a promising market newcomer like Disney+, or even Apple TV+, which still doesn't contain a whole lot of content. Instead, as teased all the way back in October, the nation's third-largest wireless service provider will partner with yet another emerging video streaming service.
Founded by former Walt Disney Studios chairman and DreamWorks Animation CEO Jeffrey Katzenberg, Quibi is set to make its commercial debut on April 6 at a starting price of $4.99 a month. That will include the occasional ad, mind you, with an extra $3 a month ridding you of interruptions and one of these service tiers (probably the ad-supported option) coming to T-Mobile customers at no cost whatsoever.
Unfortunately, current T-Mo COO and future CEO Mike Sievert was unwilling to elaborate on this impending offer, so we don't know if Quibi will be bundled with every cellular plan available, if the freebie will be a temporary or a permanent thing, and if monthly plan rates will be impacted in any way. What we do know is that T-Mobile is joining forces with a very ambitious startup here, led by Meg Whitman, HP's former skipper, as CEO in a quest to revolutionize the smartphone content viewing experience. Quibi is not positioned as a direct rival to the likes of Netflix, Disney+, and Apple TV+, aiming to provide "quick bites" (hence the name) of "captivating entertainment", especially optimized for mobile devices and created by the "best talent" in Hollywood.
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