Infinix Zero 8 review
The Infinix Zero 8 is only the second device from the Shenzhen company to make its way into the office. Partly the reason for this is the company's particular regionality, operational specific and localized popularity.
Though officially headquartered in China, Infinix actually has a big chunk of its roots in France, since the brand got its start in part after parent-company Transsion acquired the French manufacturer Sagem Wireless. A name that some of our older readers might recognize. Currently, Infinix research and development is mostly done in France and Korea. The brand's products themselves are especially popular in Africa and are now making their way to Asia and the Middle East. As for parent Transsion, their name is hardly well-know either, but its portfolio of brands includes Tecno and Itel, beyond Infinix. All three, together, allowed the Transsion group to be ranked the number six smartphone EOM in India during Q3 2019. Just to get some perspective.
Infinix specializes in high-value, budget devices. The company, however, has cultivated distinct visual styles for many of its handsets. We can only assume that this is part of a brand-building effort. One that we don't get to fully appreciate, due to the company's limited Western presence, but also something that immediately shines-through when you look at the Infinix lineup.
The latest Infinix Zero 8 is a shining example of distinct visual language. The large and distinctive rhombus camera module on the back tends to leave a lasting impression. So much so, that we wonder why we haven't seen this particular visual distinction from other manufacturers. Its effect on the Zero 8 is only further enhanced by the memorable matching geometric pattern on its back. Put the pair together, sprinkle-in a couple of other interesting details, like the flat, recessed fingerprint reader and power-button combo and the dual selfie punchole cameras and you get a truly distinctly looking device.
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