Gear Up For Online Shopping
In today's competitive world one thing that has become scarce in our lives is - 'TIME'. Time has become the most important commodity for working as well as non-working segment of our society. In this age of growing popularity of shopping malls due to time and resources constraint, sometimes it becomes difficult to physically go out. Shopping is inevitable for everyone whether we like it or not, as shopping is done right from basic commodities to luxury goods. Hence the new concept that enables us to do shopping at a click of a mouse is 'Online Shopping'.Online shopping can be defined as - The process of viewing, buying/selling and ordering of goods or services done through electronic medium for instance a website, also the mode of payment is done through electronic means with credit card or an established credit account is known as online shopping. Some of the examples of online shopping portal are- ebay.com, amazon.com, indiatimes.com, buy.com, etc. The reason of increasing popularity of online shopping is because it is time saving and easy to use.Shopping habits of people vary from each other even in online shopping. For example some like to do comparative online shopping, some like to buy by doing bargaining, some like to browse for the best offers from the online vendors before making any purchases, some like to shop when additional discount or rebate is offered to them, etc. Thus in online shopping, we observe different types of buyer's shopping behaviour and philosophy.Online shopping is done virtually through the web, so there is no direct contact with the seller or sales person also billing procedure is also through indirect means. Therefore certain things have to be kept in mind before any purchase, also certain precautions have to be taken.