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Old 06-12-2011, 2:09 PM
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Post UK stores see "appy" Christmas in the gloom - Reuters

The Guardian

UK stores see "appy" Christmas in the gloom
It reckons Christmas 2011 will be the year when mobile shopping goes mainstream. Its research found sales through mobile phones leapt from 0.4 percent of total sales at the beginning of 2010 to 3.3 percent in the second quarter of 2011, ...
As footfall drops, is mobile marketing the answer to bring customers back in ...Targetwire (press release)

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