suchen.de Launches Mobile Search

German local search pioneer cooperates with mobilePeople and IT2media to offer Java based mobile search client in Germany
Copenhagen/ London/ Munich, 13 June, 2007 – One of Germany’s leading local search engines suchen.de has further extended its offering by moving into the mobile search arena with the help of IT2media and mobilePeople. Until now there has been little technology to accommodate those who wish to search via mobile. With the current mobile search trial suchen.de will be available on the move using an easy to use downloadable mobile search client.

Mobile users will be able to access specific content including yellow and white pages, the mobile internet, local news and weather information. With the downloadable client the user benefits from a robust and efficient method of search, a better user experience over browser based solutions and additional functionality. Search results can be shown on an interactive map, saved to the mobile phone's address book, sent to a friend and users can easily initiate a call via click-to-call. Predictive text functionality makes it easy to enter search terms by simply selecting from a list which also includes previously used search terms.

“We were keen to give our users the ability to search without being tied to their PCs,” said Benjamin Broshi, Head of Strategy and Market Communication at t-info GmbH. He continued: “mobilePeople and IT2media have allowed us to extend our offering into a channel which provides a vast opportunity for monetisation including sponsored links on mobile.”
Jens Andersen, CEO and co-founder of mobilePeople commented: “The mobile search market is in boom time and Germany is set to be one of its leading drivers. This was why we were so keen to work with suchen.de a leading local search engine. Companies need to get their online content mobile in order not to lose out.”
The downloadable mobile search client will first be shown at the VDAV exhibition at the IT2media stand in Bonn on 13–15 June. The full version is planned to be available to mobile users later this year. The suchen.de mobile search client was launched in collaboration with IT2media and mobilePeople.
The German search market is the largest in Europe, with 32.5 million web users aged 15 and above.[1] Already today more people have a mobile phone than have access to the Internet online. The global revenue stream for mobile search is predicted to reach $11.35[2] billion by 2011.

[1] Source: comScore Video Metrix, May 2007
[2] Source: Informa 2007