The MMA Mobile Circus Comes To Town
The Mobile Marketing Association and Velti Bring the Mobile Circus to Town to Coincide with Mobile’s Debut at 59th Cannes Lions International Festival of Creativity, June 17-23, 2012
New York, NY, 14 May, 2012 – The International Festival of Creativity – Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the leading global provider of mobile advertising and marketing technology, together announce today that the Mobile Circus is coming to town. A one-of-a-kind programme celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of Creativity – the premier international advertising event - the week of June 17th-23rd.
For the first time this year, Cannes Lions will include Mobile Marketing as a distinct and separate category. In keeping with the “Festival” theme, MMA created “The Mobile Circus Comes to Town” to help bring the power of mobile to the forefront of a week that is all about the best-of-the-best in creativity and innovation. The MMA program will balance entertainment with education, while showcasing the diversity, growth and potential of Mobile Marketing.
Philip Thomas, CEO of Cannes Lions, commented, “We are delighted to count on the support of the Mobile Marketing Association. Their activities in Cannes reinforce the exciting launch of Mobile Lions this year.”
“Marketers can no longer ignore the power of mobile,” says Greg Stuart, CEO of the MMA. “Cannes organizers realize this, and have made mobile integral to the Festival for the first time this year. We are thrilled to be working with them to lead the Festival’s debut of the mobile channel; it’s up to us to support the industry, help it grow, and make mobile an indispensible part of the marketing mix.”
“How brands are approaching marketing today will be drastically different in as little as 6 months. Mobile marketing makes the promise of reaching the right person, in the right place at the right time, a real possibility for the first time," said Alex Moukas, CEO, Velti. "As an industry, we need to be leading the way in evangelizing and teaching marketers the best way to reach, engage and inspire the mobile audience. Cannes is the perfect place to further those conversations."
“The Mobile Circus Comes to Town” will feature compelling events and programs that will be interwoven within the Cannes Lions Festival’s schedule, resulting in the highest level of visibility and exposure for the mobile channel. The Mobile Circus will feature:
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