Mobile Phone Forums
Welcome to the Mobile Phone Forums

Go Back   Mobile Phone Forums > Mobile Phones > News
Register FAQ Mark Forums Read

News All the latest mobile and cell phone news delivered straight to your doorstep!

Reply
 
Thread Tools Display Modes
  #1  
Old 06-11-2007, 10:25 AM
newsprovider's Avatar
newsprovider newsprovider is offline
Senior Member
 
Join Date: Mar 2007
Location: UK
Posts: 4,037
newsprovider is on a distinguished road
Seeker Wireless Launch Revenue Cannibalisation Calculator for Telecoms Operators

- Poor Accuracy in Location Technology is Costing Millions for FMS Operators -
London, November 6, 2007 - Seeker Wireless, the world’s leading zone detection technology provider, today announced the launch of a cannibalisation calculator and a detailed study to highlight the loss in revenues operators can suffer as a result of inaccurate location technology. Seeker Wireless worked closely with a number of mobile operators and a telecom pricing data provider to ensure that the analysis was an accurate reflection of Fixed Mobile Substitution (FMS) trends worldwide. The calculator and study are designed to help operators effectively plan their FMS solutions.
Saturated markets in developed countries and rapid expansion in developing countries have led a number of operators to turn to FMS to expand their markets and drive revenues, offering consumers a single mobile handset for use at home and while out and about. HomeZones have become a key component of many operator FMS strategies; offering mobile subscribers competitive tariffs based on their location. Most HomeZone solutions however, have been based on network Cell-ID technology and this has delivered poor accuracy and significant cannibalisation of revenue.
The Seeker Wireless study found that with Cell-ID, up to 30% of calls are incorrectly tariffed as “at home” when users are actually outside the vicinity of their home, compared to as little as 3% with an advanced zone detection solution. The result is massive revenue cannibalisation with Cell-ID systems. The cannibalisation calculator allows operators to study their subscriber data and business case by country and compare the financial implication of deploying different technologies for HomeZone solutions.
Carrie Pawsey, Senior Wireless Analyst at Ovum comments: "Our research also shows that without increased accuracy, operators could experience significant revenue cannibalisation with traditional HomeZone solutions. For FMS to be profitable, operators need the right technology to ensure an accurate service that delivers value and meets consumer expectations."
Dr Chris Drane, Chief Executive Officer at Seeker Wireless says: “The voice market is increasingly shifting from the traditional fixed-line towards a mobile future, and our study is further testament to our efforts to raise the bar on accuracy in location technology to make FMS truly profitable for operators. All too often operators considered accuracy to be the Achilles’ heel in location technology; our study quantifies the impact of using network Cell-ID and demonstrates that the technology now exists to make location a real business driver.”
SeekerZone™ developed by Seeker Wireless for the Fixed Mobile Substitution market has already been trialled by operators in EMEA and Asia Pacific and has been deployed in partnership with HP by one of the world’s leading mobile operator groups. The detailed study demonstrates that by using Seeker Wireless’s advanced zone detection system, operators are able to reduce zone size by up to 50 times and reduce cannibalisation of revenue by up to 90% compared to existing Cell-ID systems.
Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Jasper Wireless Launches Cellular M2M Service in Europe webitpr News 0 11-10-2007 12:32 PM
Seeker Wireless and HP enable virtual fixed-line services in Eastern Europe webitpr News 0 26-09-2007 11:01 AM
€3.6bn of Additional SMS Revenue is Overlooked By Global Mobile Operators Each Year webitpr News 0 28-08-2007 11:46 AM
Alltel Wireless First Carrier to Launch ?mywaves? Mobile Video Service - Wireless Developer Network (press release) News News 0 28-07-2007 4:35 PM
Verizon Wireless and Hearst Magazines Digital Media Launch ... - Earthtimes.org News News 0 07-02-2007 5:45 PM


All times are GMT. The time now is 8:21 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.0.0 RC6 © 2006, Crawlability, Inc.
Copyright ©2015 PhoneForums.org