Mobile Phone Forums
Welcome to the Mobile Phone Forums

Go Back   Mobile Phone Forums > Mobile Phones > News
Register FAQ Mark Forums Read

News All the latest mobile and cell phone news delivered straight to your doorstep!

Reply
 
Thread Tools Display Modes
  #1  
Old 25-02-2013, 1:55 PM
newsprovider's Avatar
newsprovider newsprovider is offline
Senior Member
 
Join Date: Mar 2007
Location: UK
Posts: 4,041
newsprovider is on a distinguished road
millenoki's datasquasher Revolutionises Mobile Data Control and Tracking and User

Mobile data optimisation service drives down costs and provides big data analytics
Barcelona, 25 February 2013: millenoki, creators of user-controlled mobile data optimisation service datasquasher, is set to further drive down industry costs and revolutionise the relationship MNOs, MVNOs and enterprises have with their smartphone users.
datasquasher has an enviable capability in terms of OS reach, covering iOS, Android (Ice Cream Sandwich 4 and Gingerbread) and will soon include Windows 8. The recent addition of compression functionality on heavy data usage areas, including video and audio, dramatically extends datasquasher’s optimisation and cost reduction capabilities.
Dan Field, millenoki’s CEO, commented, “Because of our extensive OS coverage and compression capabilities on major data hogs like video and audio, datasquasher is now a credible addition to MNOs wanting to limit infrastructure spend and MVNOs seeking to reduce wholesale data costs.”
datasquasher now boasts the additional reporting of Wi-Fi data usage alongside the existing visibility given by its detailed breakdown of cell data sent and received.
Dan added, “We have always regarded our individual mobile cell traffic data use reporting as a key strength of the service. Not only does datasquasher provide the user with a granular understanding of where and how their cell and Wi-Fi data is being used, we can now offer this functionality to our MNO and MVNO license or white label partners as well.”
datasquasher’s big data analytics capability gives operators a level of insight into customers’ data usage patterns never previously seen. They are able to call up and interrogate detailed breakdowns by customer, segment, app usage and web usage on both cell and Wi-Fi. This data capability, combined with the new Customer Engagement Platform, enables context- and customer-specific messaging. This is driven by segmentation resulting from datasquasher’s data analytics capabilities, and displayed on a large area of browser real estate that operators and enterprises have never before had control of or the opportunity to use.
The Customer Engagement Platform is a pop-up screen that appears at a selected frequency (such as daily or every 50mb) to provide statistics on data usage over a certain time period. It also provides prime mobile real estate for the network owner, operator or an enterprise to engage with its users. The space enables direct communication in the form of advertising, branding, pop-up ads, or hints and tips, or as a way to communicate with employees with internal or external marketing or HR messages, for example. For operators looking to monetise their services through advertising, this area is the perfect place to communicate to customers.
Dan commented, “We have created a device-side optimisation solution that covers all major data types and OSes, and has an unrivalled level of data reporting. Our data analytics combined with the Customer Engagement Platform reduces costs, provides a new and detailed insight into customer data usage patterns and enables them to communicate directly and personally with their users. MVNOs, MNOs and enterprises now have a business model that combines reduced investment and operating costs with an improved understanding of their users and a method to communicate with them as well, enabling them to manage the issues of rising data and network infrastructure costs that they are facing.”
ENDS
Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
millenoki Adds Video, Audio and Secure Compression Functionality to datasquasher newsprovider News 0 12-02-2013 2:22 PM
CSR Debuts First SiRFstarV™ Chip Optimised for Mobile Devices newsprovider News 0 15-08-2012 3:53 PM
First Hop Paves the Way for Advertising-Funded Mobile Content Services webitpr News 0 13-02-2007 8:51 AM


All times are GMT. The time now is 2:26 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.0.0 RC6 © 2006, Crawlability, Inc.
Copyright ©2015 PhoneForums.org