Mobile Phone Forums
Welcome to the Mobile Phone Forums

Go Back   Mobile Phone Forums > Mobile Phones > News
Register FAQ Mark Forums Read

News All the latest mobile and cell phone news delivered straight to your doorstep!

Thread Tools Display Modes
Old 07-02-2008, 2:58 PM
webitpr webitpr is offline
Senior Member
Join Date: Jan 2007
Posts: 324
webitpr is on a distinguished road
Move Over SOA: MDS Announces Agile Data Integration Framework

Company helps Mobile Advertising Alliance to create fully integrated mobile advertising platform
Belfast and Barcelona, February 07, 2008 – Mobility Data Systems (MDS), the enterprise integration company, has today announced that its Agile Data Integration Framework has been implemented by the Mobile Advertising Alliance. The Mobile Advertising Alliance (MAA) will be showcasing its new advertising platform solution – based on best of breed software components – at the Mobile World Congress in Barcelona later in the month. The data integration framework that underpins the new MAA platform has been provided by MDS.
MDS is one of a new breed of systems integrators that has built particular expertise in so-called agile data services. At the heart of this approach to data integration – the biggest challenge in most enterprise integration projects – is the idea that change is constant. Agile systems allow change to be accommodated, resulting in more agile businesses that can bring change right to the heart of the systems that support operations.
According to Colm Hayden, CTO of MDS, “We’re being a little cheeky when we suggest that SOA is last year’s technology. Clearly, service oriented architecture has helped redefine database centric integration projects over recent years. But agile data systems take SOA to the next level by putting data integration right at the centre of every solution build - we call this a Resource Oriented Architecture. Our data federation based approach to systems integration allows us to overcome the inflexibility of middleware based solutions. That’s why, in the case of the Mobile Advertising Alliance, we have been able to unite and integrate complementary systems to create a unique solution suited to advertisers and operators alike. Best of breed islands are brought together into an agile environment that has real-world, practical applications and flexibility built in.”
MDS is now looking to apply what it has learned and achieved in the challenging world of telecommunications to bring its Agile Data Integration Framework to the attention of other sectors. According to Colm, “we know that many businesses are wrestling with the challenge of marrying disparate systems and that current data integration solutions just don’t pass the test. We’re keen to show how an agile approach to things works. Challenge us. We’re sure that our framework can bring flexibility and agility to situations where, currently, there is rigidity and hard-wired systems.”
Reply With Quote

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
JuiceCaster Announces Integration of MotionDSP's Ikena Web Service ... - American Digital Networks (press release) News News 0 28-09-2007 1:40 AM
Trolltech Announces Qtopia Phone Edition Integration With Neo 1973 ... - Ad-Hoc-News (Pressemitteilung) News News 0 20-09-2007 6:13 AM
Ford announces "Sync" phone/DAP integration on Focus, Edge ... - IntoMobile News News 0 11-08-2007 10:25 AM
RCS announces H1 trading data for mobile phones - Telecom Paper (subscription) News News 0 30-07-2007 12:39 AM
Nero Announces Unique Technology to Protect Data on Optical ... - Business Wire (press release) News News 0 08-01-2007 4:31 PM

All times are GMT. The time now is 7:21 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.0.0 RC6 © 2006, Crawlability, Inc.
Copyright ©2015