, the UK’s leading legal systems innovator has appointed David Chapman as Head of Marketing. Chapman joins from Expense Reduction Analysts UK Ltd., where he was Marketing Manager. Prior to this, he worked for award winning law firm Warner Goodman LLP. A legal studies graduate, Chapman also has a postgraduate diploma from the Chartered Institute of Marketing.
In his new role, Chapman will build upon the widely acclaimed Zylpha brand for bundling and secure legal communication systems for both practice and local authority users. He will also seek to expand and develop new market opportunities and to manage Zylpha’s partnerships with the leading suppliers of software to the profession including: LexisNexis, Thomson Reuters and Peppermint.
Commenting on his appointment Tim Long CEO of Zylpha noted, “David joins Zylpha with over 5 years experience of both traditional and electronic direct marketing. His track record over this period demonstrates his considerable ability in terms of communications, research and the ability to locate prospective customers. He also has significant experience of the legal sector and has many excellent ideas for driving our brand forward during this period of rapid expansion and sales success. I look forward to working closely with him.”
For his part David Chapman welcomed these comments adding, “As the UK’s leading innovator of legal IT systems, Zylpha’s continued expansion is a function of its first rate product range coupled with its excellent track record for customer care and support. There is a great opportunity here to build the brand across both existing and new markets and I already have some interesting ideas on how we might achieve this.”