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Old 03-01-2004, 10:53 PM
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IMImobile wins at the Effective Mobile Marketing Awards and the Awards

IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced the win of two awards at the Effective Mobile Marketing Awards for their work with IKEA and another at the awards for their work with Mobile by Sainsbury's.

The Effective Mobile Marketing Awards, now in its fifth year, is the world's longest running Awards Programme celebrating excellence in mobile marketing. Each year, the competition attracts entries from some of the world's biggest brands and agencies. The key focus of the award is on effectiveness as it selects the campaigns and platforms that deliver the best return on marketing investment to give budget-holders the confidence they need to invest in mobile as the leading marketing channel.

IMImobile won two Effective Mobile Marketing Awards in the categories ‘Most Effective Retail Campaign' and ‘Most Effective Messaging Campaign' for its work with IKEA. Together with IKEA's lead creative agency LIDA, IMImobile developed an SMS marketing campaign for IKEA FAMILY in Northern Ireland which achieved outstanding results and return on investment whilst generating significant incremental revenue as well as driving footfall into its flagship store in Dublin.

In addition, IMImobile won a award for its work with Mobile by Sainsbury's, where the MVNO was recognised as the ‘Most Innovative MVNO' of 2014. Now in its second year, the awards has already become a key event for the industry calendar, with entries coming in from all parts of the value chain including operators, vendors and consultancies across the world. The judges selected Mobile by Sainsbury's based on significant achievements, evidence of commercial success, subscriber uptake, as well as innovation in service creation, marketing, and CRM.

IMImobile built a solution which allowed Mobile by Sainsbury's customers to link their Nectar Card account to their mobile identity, enabling them to earn points through topping up, purchasing bundles and using their mobile. Integrated into the customer journey via an SMS welcome campaign and forming part of a new customer loyalty strategy, the solution enables Mobile by Sainsbury's to offer value that cannot be matched by competitors and links the mobile and in-store experience through cross channel promotions.

Alex Klose, Head of Marketing at IMImobile said: "We are very pleased to be recognised by the Mobile Marketing industry and Telecom industry. Receiving three awards in the last two weeks for our work with IKEA and Mobile by Sainsbury's is testament to our abilities to deliver innovative CRM and loyalty solutions that are market leading in each sector."
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