Nielsen Revamping Audience Measurement Techniques for ... - InteractiveTV Today [itvt]
ADOTASNielsen Revamping Audience Measurement Techniques for ...
InteractiveTV Today [itvt], CA - Jun 15, 2006
... The new meters capture out-of-home viewing by collecting audio signatures: one device places metering technologies in mobile phones, while the other resembles ...
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