Forrester: In-store mobile use drives confidence for shoppers - Mobile Marketer
Forrester: In-store mobile use drives confidence for shoppers
Fifty-five percent of these Progressive Pioneers say they pay for a product found in the store with a mobile phone, compared with 39% of Savvy Seekers, 21% of Convenience Conformers, 14% of Settled Survivors and 18% of Reserved Resisters, according to ...
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