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Old 15-01-2019, 9:17 AM
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iovox Strengthens International Call Tracking Leadership with Acquisition

iovox Strengthens International Call Tracking Leadership with Acquisition of WannaSpeak

January 15, 2019 – iovox, a global provider of inbound and outbound call tracking solutions, announced today the acquisition of France-based provider, WannaSpeak.

“The team at WannaSpeak has built a growing and profitable company and we’re excited to have the staff and their loyal customers now part of the iovox family,” said Ryan Gallagher, co-founder and CEO of iovox. “We believe 2019 has the makings of a breakout year for iovox due to the traction we’re seeing in the Asia Pacific (APAC) region for our core services, continued organic growth throughout Europe, the development and release of our new mobile solutions, and acquisitions such as this with WannaSpeak,” said Gallagher.

Strategic Benefits
The recently completed transaction:
  • Solidifies European call tracking leadership. The acquisition of WannaSpeak adds important European brands to the iovox customer base including Orange, Axel Springer, Bouygues Telecom, Total (Direct Énergie), BNP Paribas and Audi.
  • Broadens the product portfolio. The combined company’s product portfolio will be unrivalled in its capabilities to handle, on a worldwide basis, inbound and outbound call tracking, including dynamic call tracking, web call back options, transcription, speech analytics, and the integration of phone data with marketing and CRM platforms. Solutions from iovox are designed for corporations as well as individuals via a unique new mobile app that iovox has been trialling through 2018.
  • Strengthens leadership with experienced call tracking executives who have pioneered call tracking services in Europe with early work at eStara.
“We’re proud of what we built at WannaSpeak, yet we see the product vision of iovox which is distinctive in the industry and a big reason Benoit and I wanted to be part of the future of iovox,” said Thibaut Behaghel, co-founder and CEO of WannaSpeak.

“When evaluating strategic options, we found a fit with iovox that is perfectly aligned with the global customer and innovation focused culture we built at WannaSpeak,” said Benoit Dausse, co-founder and General Manager of WannaSpeak.

Same Team. Expanded Roles
All WannaSpeak staff are joining iovox and will continue to support customers while taking on expanded roles in the combined business.

Thibaut Behaghel will be taking on the role of Director of Business Development with a focus on globally growing the company’s mobile business with an aim of making iovox the standard for mobile call tracking. Behaghel has prior experience with mobile through his role at LastPass where he helped the company establish a leadership position in Europe and throughout Asia prior to its acquisition by LogMeIn in 2015.

Benoit Dausse will be taking on the role of Director of Sales, EMEA for iovox with a focus on growing the core enterprise call tracking business throughout Europe. Leveraging deep knowledge of the market, Dausse will be leading efforts across industries where call tracking has a proven and clear-cut return on investment.

Transition and Support
“Some of our first customers were in France and we’ve operated there successfully for many years, so the customers of WannaSpeak can expect to continue to receive excellent support from a company that truly understands the market and their needs,” said Gallagher.

In the near term, services by WannaSpeak and iovox will continue to be supported as standalone products. However, deeper integration of the offerings and operational processes will occur throughout 2019 creating options for customers to add new features and functionalities.

Financing the Transaction
The terms of the transaction were not disclosed, but growth capital was provided by Columbia Lake Partners and Octopus Ventures.
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