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Old 09-09-2019, 2:51 PM
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A Slate of Strong Speakers Drives Attendance at MGS Europe 19

Brian Gilbert from Pandora will kick off the event with a keynote address about “The Programmatic Audio Evolution”.

Berlin, September 9, 2019 - Mobile Growth Summit (MGS)—the world’s largest mobile growth conference—is pleased to announce MGS Europe 19 is on track to be its biggest conference yet. To be held September 18-19 at Berlin’s Radisson Blu, the event expects to surpass the 510 attendees it had in 2018.

The growth is due, in part, to the incredible line-up of speakers slated to speak at the event. Starting with a keynote address from Brian Gilbert, VP of Programmatic Operations at Pandora, on “The Programmatic Audio Evolution”, MGS Europe 19 will address the big trends in mobile marketing as well as the challenges.

In addition to showcasing an impressive lineup of speakers, this year's event also shines a light on the pivotal importance of retention marketing. "The traditional focus on top-funnel metrics is fatally flawed, and several sessions will explore how and why our focus on a linear journey is completely out of line with user lifecycles," observes Peggy Anne Salz, MGS Chief Content Officer. "Instead, marketers must harness customer journeys to improve retention and segment audiences based on what they do—and don’t do—in your app."

Other speakers come from global mobile pioneers like Samsung, King, HAPPN, The Meet Group, HolidayPirates Group, Doctor Care Anywhere, and Peak. Speakers will explore everything from A.I. to cryptocurrencies.

You can see the full agenda for MGS Europe 19 here: https://www.mobilegrowthsummit.com/events/europe#agenda.

MGS Europe is a two-day, publisher-focused conference designed to help mobile marketers connect with and learn from mobile growth and brand marketing professionals specializing in the areas of user acquisition, monetization, retention/engagement, re-engagement as well as data science and analytics as it pertains to mobile, retail and mCommerce brands.

“Now in its fifth year, we are looking forward to our biggest European event, where top industry leaders will be sharing the latest and most up-to-date information about our industry,” says Jen Laloup CEO of Mobile Growth Summit.

Want to attend MGS Europe 19, register here: https://www.mobilegrowthsummit.com/e...e#registration.
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