Mobile Phone Forums
Welcome to the Mobile Phone Forums

Go Back   Mobile Phone Forums > Mobile Phones > News
Register FAQ Mark Forums Read

News All the latest mobile and cell phone news delivered straight to your doorstep!

Reply
 
Thread Tools Display Modes
  #1  
Old 30-10-2020, 10:46 AM
RealWire's Avatar
RealWire RealWire is offline
Senior Member
 
Join Date: Oct 2018
Posts: 428
RealWire is on a distinguished road
MMA Germany Announces the Mobile Video Checklist

A marketer’s guide to mobile video ad success

Munich, October 30, 2020: The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over 61%, according to eMarketer. Meanwhile, mobile is estimated to account for around 82% of all digitally sold advertising space, and 51% of total global advertising budgets by 2023. The writing is on the wall — mobile marketers must master mobile video.

So, the question is, what is needed to create videos that get noticed and recalled in the mobile stream. What are the do’s and don’ts? And what are the right metrics to measure success? The MMA Germany aims to answer these questions with its Mobile Video Checklist.

“There are still too many video-creatives and campaigns out there that haven’t been designed to run on mobile,” says Katja Griesser, Country Director, Mobile Marketing Association (MMA) Germany. “The impact of such campaigns is relatively low compared to what it could be by understanding and implementing some simple rules. That’s why we saw a need for a mobile video creative checklist.”

The MMA Germany — together with marketing experts from Facebook, Mastercard, Coca Cola, and Twitter — created a video checklist that covers creativity and ways to help marketers create successful mobile video ads, that will help their businesses grow.

Best practices for mobile video
The Mobile Video Checklist defines the best practices for mobile video campaigns, giving marketers a roadmap to great content. It outlines and establishes the elements marketers need to consider to create a good campaign:

1. Define campaign objectives and measurement methods
2. Mobile video as a dedicate part of the channel mix
3. Increase relevance of the message through appropriate targeting & timing
4. Consider mobile creation right from the idea

Additionally, the report outlines a checklist for the design of mobile video creatives to help guide marketers on their journey to video success. Take a deeper dive into the best practices and get the checklist here: https://www.mmaglobal.com/documents/...-small-screens.
Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Citrix Data Shows Mobile Subscriber Experience on Wireless Networks Differs from Perc newsprovider News 0 13-02-2013 3:24 PM
Mobile Video Is Exploding But Who Is Profiting? newsprovider News 0 08-02-2012 2:38 PM
Movkit Mobile Video Converter - Enjoy Your Video Anywhere, Anytime Tinayang Lounge 0 31-07-2009 6:23 AM


All times are GMT. The time now is 5:30 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.0.0 RC6 © 2006, Crawlability, Inc.
Copyright ©2015 PhoneForums.org