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Old 22-09-2008, 5:39 PM
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Sony Ericsson launches global blog partnership programme for mobile phone photography

Core Facts
Sony Ericsson is hosting its World View competition for the third year running

The competition is worldwide; anyone, anywhere in the world can enter
World View is a photography competition with a difference; all entries must be taken using a mobile phone

If you would like to join the blog partnership programme, please send an email with your name, blog title and URL to

Sony Ericsson has launched a global blog partnership programme for its mobile camera phone competition World View 2008. For the first time a select number of bloggers will be invited to become exclusive partners of one of the world’s largest mobile phone camera competitions. Blog partners can display a widget on their site stating that they are an official partner of the global competition. The widget displays rotating photographs that have been entered into the competition.

Each blog partner who joins the scheme will also be entered into a special competition with their own chance to win a holiday worth £3,000. The winner will be the blog that drives the most entries to the World View website.

The blog partnership scheme will run from September 22nd until the close of the World View 2008 competition on 31st October 2008.
World View 2008 launched for its third year in July. This competition allows photography enthusiasts to test their skills and promote their best image with a global audience. Each entrant has the chance to win
one of two holidays of a lifetime; the “judge’s choice winner’ will win a trip of a lifetime worth £10,000, and the “people’s choice winner” worth £5,000.

Last year’s competition was very successful and received more than 70,000 entries from across the globe, and with the announcement of the new blog partnership scheme, entries are expected to increase significantly.

The “judges choice” judges were all specially selected for their vast experience in photography. The panel includes the chief of photography UK and Ireland at Reuters, David Viggers , the world renowned Liu Heung Shing, senior designer at Sony Ericsson Martin Wezowski and former London photographer of the year Tony Briggs.

For more information on the World View Competition 2008
Sony Ericsson World View 2008

Merran Wrigley, Corporate Vice President and Head of External
“There has been a massive growth in blogs and social networks over
the last three years and we felt World View 2008 should use social
media to share the best entries. We wanted to incorporate the ability
to ‘share’ by inviting bloggers from around the world to join our
partnership programme. This competition helps to unite the mobile
camera phone community and photography enthusiasts and we want people
to shout loud and proud about their finest photographs. The standard
of entries has always been high and we expect this years’ to be even
better. ”

Tony Briggs, Judge and photographer
“What makes a good image is something really unusual, something not
too clichéd and obvious. Something a little bit different.”
“I suppose the classic tips for talking good pictures are
composition, exposure and sharpness.”
“Camera phones have already changed the industry. Journalistic
photography has been changed beyond recognition.”

This Social Media news release is available at: -
Sony Ericsson | Sony Ericsson launches global blog partnership programme for mobile phone photography competition World View 2008

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