Mobile Phone Forums
Welcome to the Mobile Phone Forums

Go Back   Mobile Phone Forums > Mobile Phones > News
Register FAQ Mark Forums Read

News All the latest mobile and cell phone news delivered straight to your doorstep!

Thread Tools Display Modes
Old 24-03-2009, 3:13 PM
newsprovider's Avatar
newsprovider newsprovider is online now
Senior Member
Join Date: Mar 2007
Location: UK
Posts: 4,271
newsprovider is on a distinguished road
Basic mobile phones just got smarter in Africa

ForgetMeNot Africa launches Message Optimiser bringing email and instant messaging to simple mobile phones without need for PC or Internet across Africa
London, 24 March 2009: ForgetMeNot Africa, a specialist in unified messaging for telecommunications operators, has announced that it is launching its Message Optimiser service throughout Africa. The service will be publically demonstrated for the first time in Africa at East Africa Com on the 1st and 2nd of April in Nairobi, Kenya.
In November 2008 LonZim plc acquired a controlling interest in FMN Africa. LonZim has established a strong presence in both the communications sector and financial services technology in the region, through its investments in Celsys, and Paynet, both of which offer strong synergies with FMNAfrica and further opportunities to enhance LonZim's portfolio of investments.
Message Optimiser (MO) allows carriers to immediately provide cost-effective comprehensive unified messaging services (email, instant messaging (IM) and SMS) without the end user requiring any Internet access, device upgrades, or application downloads.
With an implementation cycle of a matter of weeks, carriers can quickly enjoy additional revenue streams, monetizing channels previously unavailable to them, and offering a unique differentiator point; an array of value-added messaging services to their entire customer base. Since it does not require a data contract, Message Optimiser allows operators to increase ARPU and reduce churn amongst its pre-pay customers.
End-users benefit from the simplicity of ForgetMeNot’s Handset Initiation technology, which turns even the most basic mobile phone into a “smarter” Internet-capable, multi-channel messaging device, instantly providing two-way email and two-way instant messaging for both pre-pay and post-pay users alike. Handset Initiation technology is becoming vital not only for developing nations where PC and Internet access is very low but also allows users globally to have access to email and instant messaging without the need for more expensive smartphones, a PC or Internet connection.
Jeremy George, Chief Operating Officer of ForgetMeNot Africa comments: “In today’s maturing mobile markets, mobile operators are increasingly focused on customer retention and service differentiation. Message Optimiser meets both needs offering a new revenue stream from their existing subscriber base while offering customers a unique service”
Additional Content
Paul Roberts, co-founder of ForgetMeNot Software, talks about Message Optimiser
Video: Audio:
Reply With Quote

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Global Mobile Marketing Organisations Support Path-Breaking Mobile Advertising Resear newsprovider News 0 11-02-2009 2:51 PM
Africa: wiring Africa with mobile phones - Global Voices Online News News 0 08-07-2007 12:28 PM
Africa: wiring Africa with mobile phones - Global Voices Online News News 0 05-07-2007 9:47 AM
Nokia launches new mobile phones to increase sales in Africa - Mobile Africa News News 0 27-08-2006 8:41 PM

All times are GMT. The time now is 9:56 AM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.0.0 RC6 © 2006, Crawlability, Inc.
Copyright ©2015