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Old 16-06-2009, 4:10 PM
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New TM Forum study reveals Mobile Operators lead the way in Revenue Assurance

[FONT='Verdana','sans-serif']Morristown, NJ — June 16, 2009 — [/font][FONT='Verdana','sans-serif']TM Forum, the world's premier industry group focused on business effectiveness for the communications and media sectors, today announced availability of its latest Business Benchmarking performance study report. One of the Revenue Assurance Maturity Model Survey’s major findings is that Mobile operators are the most mature in their approaches to revenue assurance. In addition, the report finds that Service Providers around the world are rapidly adopting the TM Forum Revenue Assurance Maturity Model and its principles.[/font]
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[FONT='Verdana','sans-serif']The Revenue Assurance Maturity Model Study, conducted by TM Forum, assessed the penetration of revenue assurance concepts by geographic regions and markets, including mobile and fixed line. Data was contributed by 33 Communications Service Providers from 26 countries, with subscriber bases ranging from less than 500,000 to more than 10 million. Participants responded to 53 questions that characterized the maturity of their approaches to revenue assurance. The report was supported through sponsorship by cVidya Networks.[/font]
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[FONT='Verdana','sans-serif']As a group, the 19 mobile operators survey participants scored 36% higher than fixed line operators across all the measured dimensions, with an average score of 3.55 out of 5. Mobile operators’ rapid adoption of revenue assurance principles has been driven by their need to generate increasing revenues while rapidly introducing new services and technologies.[/font]
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[FONT='Verdana','sans-serif']“We see strong adoption of the TM Forum Revenue Assurance work in general and of the Revenue Assurance Maturity Model in particular, especially in Europe and Latin America,” said Martin Creaner, TM Forum President and COO. “The study findings demonstrate the growing traction worldwide of Revenue Assurance principles and TM Forum best practices, but also highlight there is still significant room for improvement in service provider’s revenue assurance strategies."[/font]
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[FONT='Verdana','sans-serif']TM Forum’s Revenue Assurance Maturity Model defines a consistent framework for assessing the maturity of a Service Provider’s revenue assurance business, determine their revenue assurance business priorities, and identify a strategic path to improve their delivery of revenue assurance.[/font]
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[FONT='Verdana','sans-serif']The study focused on 5 dimensions of revenue assurance: Organization, People, Influence, Tools, and Process. Service Provider responses were mapped to the 5-step Maturity Model that ranges from Initial, in which revenue assurance processes are dominated by individual, chaotic efforts, to Optimizing, in which the Service Provider takes a holistic approach with continuous improvement feedback.[/font]
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[FONT='Verdana','sans-serif']Tonia Graham, TM Forum Business Benchmarking program manager added, “The industry as a whole scored roughly 3.5 out of 5 overall in the Revenue Assurance Maturity Model. Strong correlation between the scores in all 5 study dimensions indicates the industry is maturing along all 5 simultaneously, which is consistent with TM Forum best practice.”[/font]
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[FONT='Verdana','sans-serif']The Revenue Assurance Maturity Model Study is the latest in a series of TM Forum Business Benchmarking studies that provide detailed insights into specific topics. The Revenue Assurance Maturity Model Study report complements the ongoing work of TM Forum’s Revenue Management Initiative, which drives the TM Forum’s extensive billing, revenue, and customer management efforts.[/font]
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[FONT='Verdana','sans-serif']To learn more about this report, or to participate in the Business Benchmarking program, please contact Tonia Graham at tgraham@tmforum.org or visit www.tmforum.org/benchmarking.[/font]
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[FONT='Verdana','sans-serif']Members of the press interested in learning more about the report should contact Geoff Devlin, PR director, TM Forum at gdevlin@tmforum.org. [/font]
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