Telstra Selects Streamezzo To Power Interactive Mobile TV Offering
Streamezzo’s Universal Software Platform Chosen for its Quality of User Experience and Nearly Ubiquitous Handset Interoperability
Paris, France,– Streamezzo, creator of the Universal Software Platform™ that overcomes mobile industry fragmentation and powers the Mobile Internet, today announced that Telstra, Australia's leading telecommunications and information services company, has selected Streamezzo’s software platform and professional services team to design, develop and deploy the first fully interactive Mobile TV service in Australia. Telstra’s Mobile FOXTEL™ TV offering was developed and launched in late 2007 by Streamezzo in partnership with Alcatel-Lucent.
Telstra’s new Mobile FOXTEL™ service was developed with Streamezzo’s Universal Software Platform with the ultimate goal of creating the most unique, compelling and intuitive Mobile TV experience for users. The new handset environment includes an easy-to-use on-screen application offering ready access to the most advanced Mobile TV features available on the market today, including a video-on-demand catalog and an interactive Electronic Program Guide (EPG). The cross-platform capabilities of the new offering allow FOXTEL customers with FOXTEL iQ to remotely record content on their home set top box via the EPG on their mobile handset.
“The extension of FOXTEL Digital functionality into our Mobile FOXTEL service” said Ms Holly Kramer, Telstra Group Managing Director, Product Management “shows Telstra's commitment to delivering convergence between products where it creates relevant new functionality for our customers”
Key among Telstra’s decision criteria in selecting a development partner was a need for broad support for a diverse range of mobile handsets. Streamezzo’s Universal Software Platform is compatible with all mobile operating systems and seamlessly supports video applications in both unicast and broadcast modes, with support for a broad array of audio and video codecs. Streamezzo’s comprehensive software platform is certified for interoperability on over 250 mobile devices – a number that is rapidly increasing each month.
“It’s a pleasure to work with forward-thinking organizations like Telstra that look beyond the status quo and strive for services that are truly unique and pioneering,” said Pierre-Emmanuel Struyven, CEO of Streamezzo. “Together, in partnership with Telstra and Alcatel-Lucent, we have created the industry’s most advanced interactive Mobile TV offering, and Telstra is well positioned to maintain its leadership edge with many exciting new enhancements to come.”
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